Percepatan gaya rilis single di masa sekarang ini sering membuat kita tak percaya akan umur sebuah single. 'Talk Dirty' contohnya, kurang dari 4 bulan lagi, single milik Jason DeRulo ini akan berusia 2 tahun! Ia berhasil menciptakan trend bukan hanya untuk kalangan urban dan R&B, tapi juga dunia pop, dimana infus terompet sebagai perisa dalam lagu menjadi sebuah epidemik. Tough act to follow memang, tapi Jason sudah mengeluarkan 'Want to Want Me' dengan pendekatan lain yang tak kalah atraktif.
Apa pendekatan tersebut? Adalah perilisan video musik lewat jalur aplikasi media sosial Tinder. Tergolong tak biasa, Jason tampak begitu ambisius untuk membuat trend baru lewat gebrakan ini. Berhasil ataupun tidak, Jason enggak perlu khawatir akan hal itu. Karena 'Want to Want Me' sejak dilempar ke radio bulan Maret kemarin sudah mencatat prestasi sebagai the most added track dalam sejarah Top 40 di Amerika Serikat.
Bagaimana dengan sound? Apakah Jason masih belum move on dari bunyi-bunyian terompet dan alunan urban yang kental? Well hey, he's so over it. Single andalan dari album terbaru Jason yang nantinya berjudul "Everything is 4" ini beda. Ia lebih cheerful dalam tatanan melodi yang uptempo, serta lebih komersil karena diaduk dalam belanga pop dan R&B. Sebenarnya yang lebih mengesankan dari itu adalah vokal Jason yang makin jadi aja. Ia banyak bermain dengan falsetto dalam eksekusi vokal di single ini. Ini sebuah revolusi, karena Jason jelas tak bermain aman dengan karirnya. Penerapan high risk, high return yang cemerlang.
LYRIC
It's so hard to sleep
I got the sheets on the floor
Listen to me
And I can't take it no more
So hard I can't breath
I got one foot out the door
Where are my keys?
'Cause I gotta leave, yeah
In the back of the cab
I tip the driver, head to town
Give me the best
I got your body on my mind
I want it back
Ooh, just the thought of you gets me so high, so high
Girl, you don't want
I want you to want me
And if you want, hey girl, you got me
There's nothing I know I wouldn't do, I wouldn't do
Just to get up next you
Girl, you don't want
I want you to want me
And if you want, hey girl, you got me
There's nothing I know I wouldn't do, I wouldn't do
Just to get up next you
Just to get up next you
You open the door
There ain't nothing but a smile drawn to the floor
And you whisper in my ear, baby I'm yours
Ooh, just the thought of you gets me so high, so high
Girl, you don't want
I want you to want me
And if you want, hey girl, you got me
There's nothing I know I wouldn't do, I wouldn't do
Just to get up next you
Girl, you don't want
I want you to want me
And if you want, hey girl, you got me
There's nothing I know I wouldn't do, I wouldn't do
Just to get up next you
Just to get up next you
Just the thought of you gets me so high, so high
Ooh, just the thought of you gets me so high, so high
Girl, you don't want
I want you to want me
And if you want, hey girl, you got me
There's nothing I know I wouldn't do, I wouldn't do
Just to get up next you
Girl, you don't want
I want you to want me
And if you want, hey girl, you got me
There's nothing I know I wouldn't do, I wouldn't do
Just to get up next you
Just to get up next you
Ai Hasibuan
CreativeDisc Contributor