"They can say whatever, Ima do whatever, No pain is forever Yup! You know this" Bait pertama yang langsung menjadi racun di telinga saya. Bagaimana tidak, single med-tempo berdurasi 4:11 yang sarat dengan nuansa hip hop ini sangat hearcatching. Setelah cukup sukses merilis single 'Russian Roulette", "Hard" yang dibawakan Rihanna featuring Young Jeezy ini benar-benar menampilkan Rihanna dari sudut yang berbeda.
Single yang ditulis oleh Terius Nash, Christopher Stewart, Robyn Fenty (Rihanna), dan Jay Jenkins, serta di produseri The-Dream dan Tricky Stewart ini mengandalkan lirik yang sedikit "nakal" dan "Never lying, Truth teller, That Rihanna reign just wont let up, All black on, Black top shades, Black top maybach, Ima rock this sh*t, Like fashion, As in go until they say stop, And my runway never looked so clear, But the hottest bit** in heels right here"
Pada sisi lain untuk tidak menyerah pada keadaan di tengah kesulitan apapun, terutama kehidupannya pasca putus dengan kekasih "That I, I, I, I'm so hard, Yeah, Yeah, Yeah, I'm so hard, So hard, So hard, So hard, So hard, Yeah, Yeah, Yeah (That rihanna reign just wont let up), Yeah, Yeah, Yeah (That rihanna reign just wont let up)" yang dapat menjadi antem. Tidak ketinggalan, Young Jeezy yang tampil “garang” pada menit 2.50 menambah perfect single ini.
Terlepas dari sukses tidaknya single ini, pada posisi terakhir "Hard" berhasil masuk peringkat 11 di Hot 100 Billboard. Meski berbeda dengan single-single Rihanna kebanyakan sebelumnya. "Hard” dapat menjadi pilihan terbaru menampilkan Rihanna dari sisi yang lebih nakal. Untuk musik videonya sendiri sangat unik, menampilkan suasana militer, lengkap dengan tentara, tank hingga pesawat helikopter.
(Joe Ari Shasta / CreativeDisc Contributors)
Lyrics:
Yeah Yeah Yeah
Yeah Yeah Yeah
Yeah Yeah Yeah
Yeah Yeah Yeah
Yeah Yeah Yeah
Yeah Yeah Yeah
Oh Yeah
Oh Yeah
Oh Yeah
Yeah...
Oh Yeah
Oh Yeah
Oh Yeah
Yeah...
They can say whatever
Ima do whatever
No pain is forever Yup!
You know this
Tougher than a lion
Aint no need in tryin
I live where the sky ends Yup!
You know this
Never lying
Truth teller
That Rihanna reign just wont let up
All black on
Black top shades
Black top maybach
Ima rock this sh*t
Like fashion
As in go until they say stop
And my runway never looked so clear
But the hottest bit** in heels right here
No fear
And while you're gettin your cry on
I'm gettin my fly on
Sincere
I see you aiming at my pedestal
I better let you know
That I, I, I, I'm so hard
Yeah, Yeah, Yeah, I'm so hard
That I, I, I, I'm so hard
Yeah, Yeah, Yeah, I'm so hard
That I, I, I, I'm so hard
Yeah, Yeah, Yeah, I'm so hard
So hard, So hard, So hard, So hard
Yeah, Yeah, Yeah (That rihanna reign just wont let up)
Yeah, Yeah, Yeah (That rihanna reign just wont let up)
Yeah, Yeah, Yeah (That rihanna reign just wont let up)
So hard, So hard, So hard, So hard
Cardiac arrest Cardiac arress
Yeah they say they hard they aint hard as this.
All up on it
Know u wanna clone it
Aint like me (that chick to boney)
Ride this beat beat beat (like a pony)
Meet me at the top (top) top
(Getting loaded)
Who think they test me now?
Run through this town I shut it down
Brilliant, resilient, fan mail from 27 million
And I want it all
Gonna take more than that
Hope that ain't all you got
And I need it all
The money, the fame, the cars, the clothes
I can't just let you run up on me like that (all up on me like that) yeah
I see you aiming on my pedestal
So I think I gotta let u know
That I, I, I, I'm so hard
Yeah, Yeah, Yeah, I'm so hard
That I, I, I, I'm so hard
Yeah, Yeah, Yeah, I'm so hard
That I, I, I, I'm so hard
Yeah, Yeah, Yeah, I'm so hard
So hard, So hard, So hard, So hard
Yeah, Yeah, Yeah (That rihanna reign just wont let up)
Yeah, Yeah, Yeah (That rihanna reign just wont let up)
Yeah, Yeah, Yeah (That rihanna reign just wont let up)
So hard, So hard, So hard, So hard
Where them girls talkin trash at? x2 Where they at? x3
Where them bloggers at? x2 Where they at? x3
Where your lighters at? x2 Where they at? x3
So hard, So hard, So hard, So hard
That I, I, I, I'm so hard
Yeah, Yeah, Yeah, I'm so hard
That I, I, I, I'm so hard
Yeah, Yeah, Yeah, I'm so hard
That I, I, I, I'm so hard
Yeah, Yeah, Yeah, I'm so hard
So hard, So hard, so hard
Yeah, Yeah, Yeah (That rihanna range just wont let up)
Yeah, Yeah, Yeah (That rihanna range just wont let up)
Yeah, Yeah, Yeah (That rihanna range just wont let up)
So hard, so hard, so hard